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CREATIVE DIRECTOR

dave giles

WHAT I DO

I’m a Storyteller. People love stories and I love telling them.

 

Advertising

I take a holistic, 360-degree approach to ideation. A strong online presence is fundamental, supplemented with Social Media. Digital, TV, Print, and Content Creation are essential elements, plus integrating an influencer strategy is also beneficial.

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Campaigns

Typically, an advertising campaign marks a pivotal moment for a brand. It often requires a compelling story to facilitate this transformation. I view each ad campaign as a narrative in its own right, with its nature depending on the brand’s unique identity.

Content Creation

Content reigns supreme. I specialize in crafting diverse materials, from branded real-people shorts to unbranded content and clever, engaging animations. For captivating and retaining audience attention, my experience is at your service.

About Me

I am a multi-talented, award-winning Creative Director with a passion for storytelling. I firmly believe that every brand has a unique narrative waiting to be unveiled, and I excel at bringing these stories to life. For example, I worked with Keystone Canna Remedies to develop a campaign featuring medical marijuana patients who have found significant relief from pain through MMJ. These emotionally charged stories resonated with a discerning audience and earned multiple industry awards. Another highlight was the Super Bowl spot for Yellowtail Wine, which featured User-Generated Content contest winners. This experience fulfilled a lifelong dream of mine.

I also like to play the role of Production Supervisor. Not only am I a creative right-brain thinker but I also like to figure things out and am always looking to expand my knowledge in technology. I like to flex my left brain as well. I believe staying curious is the way to approach any aspect in life and strategizing a marking solution should include this holistic approach.

Regardless of my role—whether as director, editor, designer, or Creative Director—I am driven by ideas and narratives that entertain, educate, and elicit emotion.

Outside of work, my joys are simple, I love spending time with my son, creating art, and spending time in the mountains.

Are We a Match?

Dave gets things done. He has the rare combination of a creative mind and a practical mindset. When I needed great creative on a tight timeline Dave always delivered. He has a work ethic that is second to none and his teams learned a lot about the craft and the discipline needed to make it happen by following his example. If you’re looking for someone smart, dedicated and creative hire Dave, you’ll get things done.

BRIAN CROOKS
ECD – RAZORFISH

From the moment I met Dave, I knew I wanted to work with him. He has an infectious sense of humor and a strong creative point of view and great design sense. He impressed me with his thinking and experience in all channels and media, but was truly indispensable on my team with his understanding of storytelling and his ability to directly work this out in video. He knows that clients need to be moved emotionally. In the time we worked together, he played a critical role in our winning TIAA-Cref and was invaluable in improving the work from pre-production right through to finish. In addition to his technical and creative prowess, Dave has a tireless work ethic and is a fantastic team player.

DAVID SCIASCIA
ECD – DIGITAS

Dave is a very talented Creative Director. I really enjoyed working with him. He excels at film/video/ditial is a hard worker, team player and never a primadonna. I would love to work with Dave again.

HOLLY PAVLIKA
ECD – BIG FUEL

It was such a pleasure working with Dave. Hands down, he is one of the best creatives I have ever worked with. His vision and ability to take a concept from paper to execution is extraordinary. Dave is also fabulous at leading his creative team as well as interacting with clients. Dave is a true professional that I would always want on my team.

CHRISTIE SHILLER-VERBRUGGHE
GROUP ACCOUNT DIRECTOR – BIG FUEL

Address

New York, USA

Email

dgiles64@gmail.com

Phone

646-761-1556