Select Page

My Resumé

AGENCY EXPERIENCE

 

The BAM Connection |  New York, NY  |  Creative Director | Production Supervisor

(Nov 2015 – Present)

Responsible for delivering award-winning campaigns across all channels for a wide mix of brands. In addition, my responsibility includes overseeing production on all brands and platforms including TV, social, and print. Other responsibilities I passionately pursue include directing, shooting, and editing various video content across all brands. I am also the sole UX/UI and Web Designer for which I enjoy creating mobile-first, responsive websites across numerous brands.

Recent Client Wins: Birds Eye • Balneol • Parrot Bay Rum • Brockmans Gin • Keystone Canna Remedies • Church & Dwight: First Response, Rephresh, Replense • Akorn Pharmaceuticals: Zostrix, Mag-Ox400, Sinus Buster • Amlactin • Bausch + Lomb: Preservision, Envive • Deutsch Family Wine & Spirits: Yellow Tail Wine, Redemption Whiskey, Joseph Carr • Frederick Wildman: Riunite Wine, Maschio Prosecco • Zegerid OTC • ZTE • Zegrid • Mylanta

 

Wunderman  |  New York, NY  |  Freelance Creative Director

(Sept 2014 – Nov 2015)

I lead a diverse array of projects, ranging from innovative content creation for Coca-Cola and television advertising for Spectrum Cable, to crisis management and content development for United Airlines. In spearheading multi-channel marketing campaigns for various brands, my role centers on driving creative and strategic brainstorming sessions. Collaborating closely with senior leaders, I have been instrumental in developing creative strategies that significantly contributed to the agency’s success, notably in winning the agency of record title from USTA.

Clients: United Airlines • USTA • Coca-Cola • Citibank • Charter Spectrum

 

Sparks & Honey  |  New York, NY  |  Freelance Creative Director

(April 2013 – Sept 2014)

I was entrusted with delivering best-in-class social media solutions and innovative content creation, integral to the success of our agency’s patented “Wave Branding” initiative. My role involved shooting, directing, and editing impactful marketing campaigns, including a notable project for Clinique focused on empowering women. Additionally, I collaborated with a world-renowned 3D chalk artist to develop captivating content for the launch of the John Varvatos edition of the Chrysler 300, blending artistic creativity with strategic marketing to achieve outstanding results.

Clients: Clinique • Hayat • Mattel • John Varvatos

 

Big Fuel  |  New York, NY  |  Creative Director/Content Director

(Jan 2011 – April 2013)

I played a pivotal role in revolutionizing social media strategies for all Big Fuel clients, setting industry benchmarks. This included launching innovative social media initiatives for Cadillac, Chevy, and GMC, as well as orchestrating a nationwide scavenger hunt series for Buick. My leadership in spearheading successful pitch efforts for high-profile clients like Samsung, Chase, SPG, and Phillips showcased my strategic acumen. Under my direction, the creative department grew from a team of 6 to a fully-staffed, dynamic group of 15 creatives, driving billings over 20 million dollars. I was instrumental in directing and editing award-winning, cutting-edge online content for General Motors, featuring authentic people and product stories.

Clients: Cadillac • Buick • GMC • Samsung • Phillips • T-Mobile

 

Digitas  |  New York, NY  |  Freelance Creative Director

(Jan 2009 – Jan 2011)

I successfully pitched and secured the TIAA-CREF account with an extensive 360 campaign, encompassing television, print, interactive, direct marketing, and social media initiatives. Despite working within a constrained budget, I orchestrated the most successful advertising campaign in TIAA-CREF’s history. This campaign not only achieved high engagement but also significantly drove sign-ups, substantially growing their customer base. My leadership skills were further demonstrated in spearheading successful pitch efforts for major clients like Samsung and Proactive, where I applied innovative strategies to meet and exceed client expectations.

Clients: TIAA-CREF • Samsung • Proactive

 

Razorfish  |  Philadelphia, PA  |  Associate Creative Director

(July 2008 – Jan 2009)

In my role as a support to the Executive Creative Director, I had the enriching experience of managing a creative department comprising 12 talented individuals. This involved guiding the team through various stages of our projects, from initial concept brainstorming to design, execution, and finally, the client presentations. A highlight of my tenure was leading the integration of the creative and UX departments, a collaborative effort that culminated in winning a gold Addy award for our innovative work on the PC Magazine website redesign. Additionally, I had the privilege of crafting the design for the new ‘Razorfish Health” website, a project that was both challenging and rewarding. My journey also includes spearheading successful pitch efforts for prominent clients like Wyeth, KPMG, and AARP, each of which was a unique opportunity to showcase our team’s creativity and strategic thinking.

Clients: Wyeth • Relistor • KPMG • AARP • PC Magazine

 

EDUCATION

 

  • Western Michigan University | Kalamazoo, Mi | 1987 – 1988 | Major: Fine Art

  • Center for Creative Studies | Detroit, Mi | 1988 – 1992 | BFA: Art Direction

  • School of Visual Arts | New York, NY | 2007 | Focus: Flash Design

  • General Assembly | New York, NY | 2013 | Focus: Web Design

  • Nobile Desktop | New York, NY | 2013 | Focus: WordPress

ADVERTISING AWARDS

 

  • 2024 • Addy • 1 Gold, 4 Silver

  • 2021 • Addy • 1 Gold, 4 Silver

  • 2021 • Clio • 4 Bronze

  • 2021 • Graphis • Silver

  • 2020 • Clio • Short List

  • 2019 • Clio • Gold

  • 2019 • Graphis • Gold

  • 2012 • Webby • 2 Bronze

  • 2009 • Addy • Gold, Silver

  • 2009 • OMMA • Members Choice

  • 2003 • Kelly • Silver

  • 2002 • Addy • Silver

  • 2001 • Telly • Gold

  • 1996 • One Show • Merit

  • 1996 • Mobius • Silver

 

FILM FESTIVALS

 

  • 2012 • Austin FF (Cinematographer)

  • 2012 • Mill Valley FF (Cinematographer)

  • 2012 • Woodstock FF (Cinematographer)

  • 2009 • San Francisco IFF (Editor)

  • 2008 • Tribeca Film Festival (Editor)

  • 2008 • Seattle IFF (Editor)

  • 2008 • Art Basel Switzerland (Editor)

  • 2008 • Les Rencontres D’Arles, France (Editor)

  • 2008 • Copenhagen IFF (Editor)

  • 2007 • Library of Congress (Editor)

  • 2006 • Pan African Film Festival (Editor)

  • 2006 • The Karlovy Vary IFF (Editor)

Download Resume